Mars Chocolate Drinks & Treats is further expanding its popular range of Mars branded ice creams, with the launch of Snickers White Ice Cream bar in the UK.
Despite a challenging year in 2024 for ice cream manufacturers, Mars has continued to outperform the overall market in value sales (+2%) %) and notably multipack unit (+5%) and value sales (+3%) which was its best performing sector for 2024¹.
Kerry Cavanaugh, general manager at Mars Chocolate Drinks & Treats, says: “The real driver of our multipack performance was the roll out of our new four pack Bounty, Twix and Maltesers ice cream bars, suggesting consumers are increasingly buying ice cream for at home consumption as a dessert or treat, rather than on the go.
“Snickers has long been a hero product of our range in the UK, and the white flavour has proved to be extremely popular in other European countries. In Germany, the Snickers White Ice Cream bar runs at 70% of the original Snickers ROS².
“In the UK, 13% of all multipack ice cream sales are a white chocolate variant³, and coupled with the popularity of the Snickers brand, we see a great opportunity to appeal to ice cream and white chocolate fans alike with the launch of Snickers White Ice Cream bar in 2025!”
Snickers White Ice Cream bar is packed with real roasted peanuts, nougat and caramel, covered in a white chocolate. Snickers White Ice Cream bar will be available from Asda in multipacks of four from January, rolling out to Tesco, Sainsbury’s and Iceland from March. Snickers White Ice Cream bar multipacks are also available in convenience and wholesale channels. Multipack RSP £2.50.
¹ IRI TOTAL MARKET ICE CREAM 2024 YTD TO 7.11.24
² Germany MAT Total Market to June 2024
³ UK IRI Ice Cream YTD June 2024 Chocolate MP rankings
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