This January, Batchelors and Warner Bros. Discovery Global Consumer Products (WBDGCP) have teamed up again as part of their ongoing partnership to launch an unmissable DC on-pack promotion. Encouraging shoppers to ‘feed their inner Superhero,’ the on-pack promotion is available on select Batchelors products and gives shoppers the chance to win heroic prizes.
From recharging their superpowers at an overnight spa break, to a heroic country house stay, or flying like a DC Superhero at an indoor sky diving experience, shoppers will have the chance to win huge prizes. Shoppers can also win gift cards and, for the first time ever, a co-branded Batchelors and DC bowl will also be up for grabs. To enter, shoppers simply need to purchase a participating Batchelors Super Noodle or Pasta N Sauce pack and scan the QR code to enter their details on the competition microsite.
Kate Yateman-Smith, Brand Director for Quick Meals, Soups and Snacks at Premier Foods, comments: “Batchelors is all about delivering simple, tasty meals, and this campaign is a chance to take snack time to the next level. By partnering with DC, we’re thrilled to offer shoppers the chance to win stand-out prizes, driving visibility and creating buzz around Batchelors in stores. We will also be investing in influencer activity on Instagram and TikTok to promote and encourage entries – helping to make the campaign unmissable.”
The on-pack promotion will run from 2nd January to 30th April 2025, with a wrap-up draw running from 1st May to 30th September 2025. Qualifying packs will be available in all retailers nationwide (selected stores and subject to availability) and backed by in-store media support. T&Cs apply, see www.winwithbatchelors.co.uk
DC and all related characters and elements © & ™ DC. WB SHIELD: © & ™ WBEI. (s25)
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