Snack-a-Jacks, the UK’s number one rice cake brand has strengthened its stand-out on shelf with a contemporary new look, highlighting the snack’s great flavour. With consumers increasingly reporting heightened interest in health and wellness the brand has also called out the calorie content per pack, portion and rice cake. With a loyal consumer base and a 48% repeat purchase rate, and containing 62 calories or under per cake, Snack-a- Jacks remain a popular choice among health-conscious shoppers, who are driving the Better For You segment’s 38% annual growth.

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