Smurfit Kappa has called on the world’s innovation community to contribute to the development of the sustainable packaging solutions of the future. The packaging specialist has launched a new competition as part of its drive to solve one of the biggest challenges in the packaging industry – to reduce the amount of non-recyclable waste that is generated every day.

According to figures, packaging accounts for almost 40% of the demand for plastic in Europe. Smurfit Kappa is challenging designers, engineers, inventors and creative thinkers, both inside and outside the company, to come up with packaging innovations that will replace the amount of unrecyclable waste generated every year.

The two challenges outlined in the competition are first, to develop an alternative for the plastic stretch wrap which is used around pallets to provide stability during transport and storage, and second, to develop a fully paperbased parcel with thermal protection for chocolates, to use in the eCommerce sales channel.

The competition is open until Friday 29th March 2019 and applicants, who can be any innovator in the world, can submit an idea to address one or both of the design challenges. Interested applicants can visit the Smurfit Kappa website for more information.

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