Smurfit Kappa UK has launched a new format of Point Of Sale Merchandiser designed to meet all leading retailers exact specifications, helping suppliers improve their merchandising success rates when used in conjunction with the latest retail design pallets in a range of sizes.

Smurfit Kappa has been supplying FMCG customers for 40 years and has extensive knowledge of all the major retailers. Its dedicated account management teams use their in-depth retailer knowledge to produce the optimum solution merchandisers. This knowledge, combined with fast turnaround times, keeps Smurfit Kappa at the forefront of all retail promotional cycles.

The eye-catching displays are designed to protect products in transit, be ready for immediate use in store and are printed in up to six colours with product specific sales messages, branding and call to action. You can leave everything to Smurfit Kappa – we will produce the optimum merchandising units (MUs) for your product, then can arrange for a co-packer to fill, stretch wrap and deliver the MUs to a depot for use in store.

With retailers moving to protect margins and shorten till queues, the resources available to reface and manage traditional fixtures can be severely tested, particularly during peak sales periods. Used in conjunction with modern wheeled pallets, Smurfit Kappa MUs offer significant flexibility to store managers who can easily and quickly tune and maintain their promotions for maximum performance.

Converting footfall into retail success is a key performance indicator and with research showing that 68% of shoppers are prepared to switch brands, MUs are an efficient and cost-effective way of delivering increased sales in the grocery and FMCG sectors.

Smurfit Kappa MUs are designed to encourage suppliers to raise standards whilst helping them to function in a more productive and environmentally friendly way. They are 100% Carbon Trust accredited and produced from FSC certified materials, so can carry high visibility FSC branding for added consumer and retailer confidence.

Richard Fishwick, Sales Director for Smurfit Kappa Abercarn comments: “The key to success in FMCG retailing is flexibility and speed, using market insight gained from in-depth discussions with our major retail customers, we set out to solve one of their most significant merchandising problems. The resulting Smurfit Kappa merchandising solutions are environmentally friendly whilst delivering speedy installation, improved branding and sales messages with high levels of product protection to minimise spoilage”.

Smurfit Kappa UK is one of the country’s leading manufacturers of paper-based packaging, providing innovative solutions in all sizes, shapes, finishes and strengths.

The Smurfit Kappa network of facilities offers an integrated packaging solution to all products and market sectors delivering innovative and cost effective packaging solutions.

For full details of Smurfit Kappa Retail Ready Merchandising Solutions please email or call 01495 241350.

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