An award-winning Leeds entrepreneur, has combined the skills he has learned as an engineer and qualified doctor to create a revolutionary new smoking alternative that could help save the lives of millions of people throughout the world.

Dr David Xiu’s fully patented invention, the Modern Electronic Cigarette, beat off stiff competition to win the gold medal at the prestigious iENA International Trade Fair for Inventions and New Products held in Nuremberg, Germany, at the end of October, adding to a string of global awards that his product has already won this year.

The Modern Electronic Cigarette is a tobacco alternative that does contain Nicotine, but none of the other toxins associated with smoking such as tar and cancer-causing carcinogens, making e-cigarettes healthier than their traditional paper-made counterparts.

Dr Xiu is the managing director and founder of Superdragon Group, a company based in Leeds that supplies acupuncture needles, herbal and healthcare products, counting many NHS Trusts among its customers. He has also established, an internet shop exclusively selling his patented e-cigarettes.

The e-cigarette is a battery-powered device that provides inhaled doses of nicotine by way of a vaporized solution. While no tobacco, smoke or combustion is involved in its operation, it still has the feel and taste of the real thing and is socially acceptable in public places such as bars, pubs and restaurants.

Smoking-related diseases kills around 10 million people in the world each year and while there is already a plethora of well-known Nicotine Replacement Therapy (NRT) products in the UK, such as gum and patches, the Department of Health reports that the average number of people who die in England annually from smoking is still around 80,000.

Dr Xiu has developed the Electronic Nicotine Delivery System (ENDS) which he claims will be more effective in getting smokers to ditch the ash, potentially saving the NHS in England over £440million a year on treating smoking and passive-smoking related illnesses.

His innovative new product has won gold medals in 2011 at the 39th international Exhibition of Invention in Geneva, INPEX USA Invention Show and two at the British International Invention and Design Show in London, in addition to the success at iENA.

Superdragon, the only patent holder in the UK for the modern electronic cigarette (UK patent No. 2 466 758), is seeking distributors to help its global expansion plans for the e-cigarette. The company is also offering special deals for high-street retailers and 50 percent off to magazine readers buying from or using discount code DIS50PCT.

Superdragon TCM UK Ltd

Dr David Xiu, Managing Director

Tel: 0844 8840 9087 or 0113 2188668


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