Leading confectionery manufacturer Perfetti Van Melle has announced that its signpost mint brand Smint is the fastest growing mint brand in the UK[2], following a bumper year of sales for its core range.

Available to all retail and wholesale outlets, the Smint range features a variety of flavours including Peppermint and Spearmint in tin, bottle and dispenser formats, giving consumers an instant burst of freshness and that all important confidence boost to carry through into any social situation.

Perfetti van Melle is at the forefront of the category and, thanks to constant innovation, has continued to drive momentum on the brand. As a result, Smint is now the largest mint brand with a 100% sugar free portfolio in the UK[3], making it perfectly positioned in a category where portion control and healthier options are set to become more important for market growth than ever before.

Sarah Elmer, Brand Manager, Smint says: “Smint continues to be a must-stock for retailers and the latest sales stats are a testament to our continued investment in the brand, which is set to continue throughout 2022 with further product innovations designed to drive category sales.”

“As the largest mint brand with a 100% sugar-free portfolio in the UK, we’re in a prime position to cater for the growing demand for healthier choices whilst still providing that refreshment moment for consumers, especially ahead of the introduction of HFSS regulations later this year. There’s never been a better time for retailers to invest in the UK’s fastest growing mint brand.”

[2] IRI Sugar Confectionery, Value Sales % vs YA, 52 w/e 19/02/2022, All Outlets. Brands with <15% CWD excluded.

[3] IRI Unify, Mint Sweets Category, Share of Sugar Free by brand, Value Sales. 52 weeks to 17th July 2021

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