The new range has been developed specifically to put a smile on the faces of independent retailers by offering them a great value product that also delivers an exceptionally tasty loaf to their customers.
Bakers have been working to improve the quality of the Happy Bread loaves, with the ingredients and recipe adapted to give a softer and fresher taste. The range comprises of two core products, a thick or medium white sliced loaf and has an RRP of 89p.
The branding has also been completely redesigned to give the products maximum standout on shelf and sees the creation of a Happy Bread character, which is featured across the packaging.
Happy Bread’s re-launch will also be supported by a PR and marketing push throughout 2012 across trade and consumer press.
Howard Hunter, MD of Coulton’s Bread Ltd, who also produce Bakestone Bread comments:
“Happy Bread has already become an iconic brand in many parts of the UK and we think it fills a real gap in the market for a great tasting value loaf. The range looks great and provides a strong commercial offering to retailers. We’re looking forward to seeing it spread happiness throughout the UK over the coming year!”
Coulton’s Bread Ltd
Tel: 0151 523 8226
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