- yfood has secured listings in WHSmith and Superdrug stores across the UK.
- A travel retail listing in WHSmith stores will see the ready to drink meal range in all major train stations and airports across the UK.
- The brand has also secured a listing in Superdrug stores across the country, capitalising on consumers picking up food on-the-go.
- Smart Food brand, yfood aims to reform the UK’s unhealthy on-the-go eating habits through its nutritionally complete ready-to-drink meals.
- Since launching in 2017, yfood has become one of the fastest growing food startups in Europe, with over 100 million meals sold.
Fast-growing German food company, yfood, continues to expand within the UK market, with two major retail listings secured in WHSmith and Superdrug.
The core range of ready-to-drink meals will be stocked across all major WHSmith airport and railway stores, including major travel hubs like London’s Waterloo Station, along with selected Superdrug stores across the country, positioning the nutritious on-the-go option for health-conscious consumers.
Both retailers now have four of yfood’s classic range flavours; Smooth Vanilla, Classic Choco, Happy Banana and Fresh Berry on the shelves.
yfood has identified that eating a healthy balanced diet sometimes proves difficult while on-the-go. Ready-to-drink meals from the brand have been developed to fill the gap smartly, particularly when fresh and healthy meals aren’t available.
Nutritionally complete with 26 essential vitamins and minerals, along with lots of protein and fibre, yfood is an ideal choice for time-poor commuters or those who need a quick and convenient meal between flights.
Securing two major UK listings is a strategic move for the brand, ensuring their products are accessible to their target groups – those commuting, and busy, on-the-go consumers.
Paul Sloane, UK & Ireland Country Manager says: “As we continue to grow and expand across the UK, we’re excited to bring our innovative and convenient ready-to-drink meals to a wider UK market.
“We’re thrilled to now be stocked in both WHSmith and Superdrug stores across the country, expanding our footprint in key retailers that see thousands of customers each day. For us, every new retail partnership is a testament to our commitment to innovation, convenience and good nutrition. So we’re delighted to welcome two new retailers to our UK listing portfolio.”
yfood’s portfolio of products is also available to purchase online and in-store at Holland & Barrett as well as selected Co-Op, Nisa, Spar and Superdrug stores across the UK. yfood provides multiple solutions, for dairy and vegan shoppers, with both options provided as lactose free, gluten free and no added sugars.
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