SKITTLES® will give up its rainbow, for a fifth year in a row this year, to support the LGBTQ+ community during Pride month. Supporting the only rainbow that matters, this year the on pack-promotion will be available at all major retailers in two formats; SKITTLES® 152g Pouch and SKITTLES® RRP £1.00.
Due to the coronavirus pandemic, most Pride events have been cancelled this year which has made it harder for the LGBTQ+ community to physically come together in celebration and solidarity. That’s why, along with SKITTLES® giving up their rainbow, the brand has teamed up with GAY TIMES and Switchboard to focus on a new SKITTLES® Pride campaign enabling thousands of Letters Filled with Pride to be sent to family and friends all over the country and stay connected!
Anyone wishing to send a letter is able to log into to the website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.
Josh Fletcher, Executive Creative Director at, GAY TIMES. “The cancellation of in-person Pride events around the world is a devastating blow for the community, especially given the loneliness that many are experiencing in isolation. Through our work with SKITTLES® and Switchboard, GAY TIMES are trying to ensure that no-one need feel alone this Pride season, even if we aren’t physically together”
Victoria Gell, SKITTLES® Director, Mars Wrigley said: “We believe that giving up our rainbow means so much more than just removing the colours from our SKITTLES® packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart”
Beyond this, SKITTLES® and GAY TIMES have worked closely with Switchboard, the LGBTQ+ helpline, to develop a campaign that drives awareness of the helpline details and highlights the invaluable support the Switchboard volunteers are providing during this difficult time.
Natasha Walker, Switchboard Co-Chair? said: “The generous donation from SKITTLES® makes such a difference at Switchboard and this year the social campaign, highlighting our helpline details and the work of our volunteers, is invaluable. It has enabled us to raise even more awareness of our helpline services so that those most in need know they have someone to turn to.”
Go to www.lettersfilledwithpride.com to send your own letter.
The campaign launched on 23rd June 2020.