Leading low calorie snack bar brand Skinny Bars has turned its popular snack bars into a range of handheld ice cream sticks at only 83 calories or less each.
Two variants Strawberry & White Chocolate and Salted Caramel (RSP: £3.50/6x31g) have launched in Iceland and the Food Warehouse stores.
Salted Caramel – salted caramel flavour ice cream with a caramel swirl, dipped in smooth milk chocolate and dotted with honeycomb pieces.
Strawberry & White Chocolate – Strawberry flavour ice cream with a strawberry sauce swirl, dipped in white chocolate with crunchy cereal pieces.
Owned by Halo Foods, Skinny Bars first launched their bars in 2018 and expanded their range to include a variety of bars, bites, breakfast cereals and hot chocolate.
Gemma Byrne, Marketing Manager at Halo Foods said “Skinny Bars already has an army of devoted fans who love Skinny products. Fans have taken to social media to express their excitement at the new Skinny Dreams ice creams and we see a tremendous opportunity to expand growth of snacking and hand-held ice cream. With a RRP of £3.50 for six ice creams the new Skinny Dream ice creams offer consumers a little lift whilst also being great value and low in calories.”
Rachel Kingdon, NPD Controller at Halo Foods said “Everyone loves a sweet treat every now and then, but quite often those sweet treats can be really high in calories. We’re confident we’re bringing shoppers an amazing new range that will be popped in their trolley week after week to satisfy those sweet cravings, whilst being delicious and low in calories.”
The Skinny Dreams range of ice creams has been created in partnership with Icefresh Foods, who specialise in developing ice cream, desserts and bakery products for the UK.
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