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Gut Lovin’ drinks brand, Hip Pop, has kicked off 2024 with a bang after adding Marks & Spencer to its expanding list of stockists.

On the 2nd January, Hip Pop’s functional Living Sodas – in flavours Tropical Peach and Pink Grapefruit – hit the shelves in 52 Marks & Spencer’s Food Halls across the UK.

Packed with ¼ of your daily fibre (8g) per can, apple cider vinegar and probiotic live cultures that are scientifically proven to support gut health, Hip Pop’s variety of Living Sodas are a healthy alternative to the typical traditional fizzy drinks.

Last year, the Manchester based business submitted 4 of its deliciously fermented living culture drinks to be considered by Great Taste – the world’s largest and most trusted food and drink accreditation scheme – and walked away with a clean sweep after all 4 products won an award.

The Tropical Peach Living Soda received two stars, whilst the Ginger & Yuzu Kombucha, Gut Lovin’ Lemonade and Cherry & Blackberry CBD Kombucha – Hip Pop’s first CBD drink to launch in Sainsbury’s – each received one star, positioning Hip Pop as an official Great Taste producer.

Kenny Goodman, co-founder of?Hip?Pop, said: “When you launch in Marks and Spencer Food to Go, you know you’re rockin’ and rollin’! After such a successful 2023, we couldn’t be more excited about how this year has started. To have secured a partnership with one of the most iconic British retailers and to see our Living Sodas on their shelves is a huge testament to the quality and design of our products.

“It’s great to see M&S increasing their range of branded listings and gut health products to match the demand of the growing category – we can’t wait to see how the industry continues to evolve over the coming months and to be a part of it.”

Hip Pop experienced a wealth of awards success in 2023, when one of its most popular sodas was recognised by The Grocer, TWICE, in just two months. Its Gut Lovin’ Orange Soda not only won The Grocer New Product Award for Soft Drinks – beating a number of industry giants including Red Bull, Rubicon and Shloer – but was also named ‘Top Launch’ in the Soft Drinks category within The Grocer’s Top Products 2023 report.

Founded in 2019, Hip Pop is quickly becoming THE go-to functional soft drinks brand with no compromise on taste. Its range of 100% natural, vegan and low-calorie kombucha and sodas “taste good and do good”.

This month, Hip Pop has partnered with alcohol-free drinks club, NonToxicated, for Dry January, further promoting its New Year’s resolution to explore being “sober curious”.

The Hip Pop range is currently available to purchase from Booths, Harrods, Fortnum & Mason and Sainsbury’s, with another stockist to be revealed next month.

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