In a category dominated by one main brand, the Yorkshire Sausage Company has launched a new product set to make waves, spearheaded by single mum, Elisia Proctor.
Described as chuffin’ tasty, the sausages are made in Yorkshire using top quality British pork. Elisia’s vision is a great value, every day smooth sausage that everyone in the family can enjoy, even little ones as she explains:
“I want to feed my kids good food that everyone can afford – we’re all aware of the increased cost of living but I also want to know where our food has come from. There are several budget sausages out there made with imported meat and all manner of fillers, and I wanted to do better.
“YSC sausages are 42 per cent pork (made from high quality cuts), with sustainably sourced yellow split pea crumb added. This is full of protein, iron and fibre, making it a far healthier alternative while allowing for a smoother texture that many people enjoy.”
With her own dedicated line in the factory, the sausages are gluten, dairy and soya free as well as being presented in recyclable packaging, and have a seaweed-based skin which means they don’t become tough on cooking. They launch into Tesco, Sainsbury’s and Morrisons in September, retailing at the £2 mark for a 410g pack.
The sausages are produced on ‘line one’ – also known as Peggy – a VEMAG HP 20 capable of making 1100 sausages per minute, and represents a £1million investment. The line is run by a dedicated production team and will supply retailers seven days per week.
Elisia continues: “The sausages are flavoursome and tasty, and my girls, Florence and Nellie love them. They’ve been a hit with everyone who has tried them and at 25p per sausage, they are budget friendly, too. We’re already looking into other variants such as chicken and a meat-free option.”
The budget sausage category is worth £160million annually, with the Yorkshire Sausage Company targeting an initial 10 per cent of market share, which would see it become a £16m brand by its second year in operation.
For more information see: https://www.yorkshiresausageco.co.uk/
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