Leading supermarket cashback app celebrates its fifth year in the UK market with an enhanced app, making it easier than ever for consumers to enjoy exclusive supermarket offers on their favourite brand products.

Shopmium, the supermarket cashback app, which enables major FMCG brands to reach more than 10% of UK households, has today unveiled its new brand identity as it celebrates five years in the UK market. Its enhanced app offers a slick new user experience and will make it easier than ever for brands such as Coca-Cola, Nestlé, Britvic, Arla and Ferrero to reach consumers with relevant offers in their local stores and online.

First launched in the UK in 2016, Shopmium UK is now one of the leading channels connecting FMCG brands to UK consumers as they plan and do their supermarket shopping. In this time, it has grown its partnerships to now work with over 600 leading FMCG companies. Providing those brands with unique purchase data and exclusive insights, Shopmium drives thousands of incremental sales each week for brands with an average repurchase rate of 71%, which is why major names continue to boost their investment in Shopmium as it offers guaranteed return on investment.

Since its launch, Shopmium’s UK consumer base has also skyrocketed and its app continues to grow with over 3 million downloads. Users get to discover and try products from their favourite brands with an exclusive discount and often even for free, with offers changing weekly. Shopmium can save UK consumers over £150 on their grocery shopping each week, with households saving thousands of pounds every year.

Shopmium’s rebrand and user experience is the result of months of studying consumer trends and behaviours, as well as the changing media landscape for FMCG brands. Its enhanced app offers superior ease of use for shoppers, as well as the best ROI potential for brands. Featuring a sleek new display and navigation system, the app highlights the most relevant products to consumers based on their previous purchasing habits. It uses enriched brand creatives for extra product appeal with core information about each product, including consumer ratings and reviews, immediately visible to the consumer, thus driving greater brand discovery and engagement than ever before.

Stuart Sankey, Head of Shopmium UK, said: “This rebrand marks the next stage in Shopmium’s evolution. From small beginnings, we’ve grown into one of the leading supermarket cashback apps in the UK and our proposition ensures FMCG brands do not need to compromise between strong brand building media investment and measurable sales driving activity. Our app’s sleek new design is all about offering the greatest proposition for both brands and consumers, ensuring shoppers are able to generate even more savings discovering new products and household names they love. While brands are able to get their premium products in front of a bigger user base than ever before and enjoy increased return on investment.”

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