Shloer, the original adult soft drink, has teamed up with On the Beach, the package holiday specialists, for an on-pack promotion running across the entire Shloer Zero range. Launched in bottles in 2022, with slimline cans added last year, great-tasting Shloer Zero is the zero-calorie, zero-guilt, zero-compromise way to enjoy the ever-popular Shloer brand.
Offering the chance to win a £5,000 luxury family holiday voucher, or hundreds of other prizes, the summer 2024 promotion will appear on all Shloer Zero packs – both 750ml bottles and 4x250ml can multipacks – and on both White Grape and Red Grape flavour variants.
Aside from the £5,000 top prize, there are three x £1,000 and 100 x £50 holiday vouchers to be won in a prize draw. Additionally, 1,500 merchandise packs and 15,000 £3 money-off coupons can be won via an instant-win mechanic.
Available from all major multiples (excluding Waitrose), shoppers simply purchase a promotional single bottle or can multipack and enter the unique code from the peelable bottle label or inside the card multipack onto the campaign website winwithshloer.co.uk. If a code is unsuccessful in the instant-win element of the promotion, it is automatically entered into the holiday voucher prize draw which will take place in November. Each unique promotional code provides one opportunity to win.
With a high-profile 2024 ad campaign fronted by actor and comedian Paddy McGuinness, On the Beach will already be on the minds of many Shloer consumers this summer.
Promotional Shloer Zero packs will replace all standard stock across the summer, with a June phase-in and a promotion closing date of 31 October. A full programme of in-store and online shopper marketing activity will run from June to August to encourage purchase; across the same period, a print and digital focus in women’s, lifestyle and retailer magazines will drive awareness and a targeted social media campaign incorporating key influencers will build engagement.
Alexandra Wilcox, brand manager for Shloer at SHS Drinks, says: “The Zero variants have been driving reappraisal and opening Shloer up to newer audiences1. The eye-catching tie-in with On the Beach will build on that momentum this summer. The prize draw will provide lucky winners with the chance to holiday in style in 2025, and the 2024 instant-win aspect will give away 15,000 £3-off coupons – easily enough to cover a free pack of any Shloer SKU.
“Shloer Zero is a great-tasting way to reduce calorie intake without having to compromise on taste, and now consumers can enjoy Zero and enjoy the chance to win fantastic holiday vouchers so that they can be on the beach, with On the Beach.”
Source 1: Kantar Total Market Shloer Zero Penetration 24 wks to 20.04.24, +93% vs LY
Comments are closed.