• Following the success of the iconic Shake Baby Shake 250ml can range, the brand has announced a new celebration bottle format.
  • This comes as the brand reports sharing occasions are growing 15% year on year1 and Shake Baby Shake larger pack formats are growing 61%.2
  • The new bottles are the two best-selling flavours from the current range – Passion Fruit Martini and Strawberry Daiquiri.
  • The 75cl bottles, with an ABV of 4%, are priced at £4.50 and will be available in-store in Sainsbury’s from July 2nd.

This July 2022, a new range of premixed celebration bottles are hitting the shelves of Sainsbury’s across the UK.

Shake Baby Shake, creators of the high-quality cocktail can range inspired by the UK’s most loved serves, are releasing 75cl sharing bottles based on their two bestselling flavours – Passion Fruit Martini and Strawberry Daiquiri.

The celebration bottles, priced at £4.50 each, arrive in stores as the value of celebration and sharing occasions grows 15% year on year.1 Alongside the increasing popularity of get-togethers and celebrations, Shake Baby Shake has revealed that demand for their large pack formats is growing 61%.2

The 4% ABV sharing bottle provides an easy-drinking, fruity alternative to the typical sparkling wines toasted at gatherings. They are stylishly wrapped, and ready for gifting, celebrations, parties, and brunch.

The Passion Fruit Martini celebration bottle contains a silky-smooth mix of passion fruit juice and natural flavourings shaken with fruit alcohol and vodka, resulting in a fruity hit for instant summer vibes. The tiger print packaging adds a bold touch, perfect for a trendy brunch get-together.

The Strawberry Daiquiri celebration bottle is perfectly sweet yet tart, providing a taste of excitement with a lush blend of strawberry juice, lime juice and natural flavours shaken with sugar syrup, fruit alcohol and white rum. The packaging utilises an Instagrammable, striking leopard print design.

Charlie Leaver, Head of Brand at Global Brands Ltd said: “Shake Baby Shake has been shaking up the RTD category with convenient yet stylish cans since they hit the market in 2018. The brand is inspired by go-getters and rooted in sharing success, so a sharer celebration bottle format is a clear evolution for us.

“The flavours offer an easy-drinking and stylish alternative to toasting with sparkling wines. We’re looking forward to seeing our celebration bottles at the centre of parties and good times as get-togethers continue to rise in popularity post-pandemic.”

The product launch will be supported by the brand’s celebrate in style key-messaging, utilising a cross-channel campaign with experiential, influencer, and social media marketing set to highlight the aesthetically Instagrammable animal print packaging.

1 – Global Brands Ltd Market Data 2022

2 – Nielson 30/04/22

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