Lactalis UK & Ireland has announced that two of its hot cheese products, Seriously Nuggets and Président A La Carte Crispy Bakes with Brie, which launched in July this year, have secured two new national listings. Seriously Nuggets and Président A La Carte Crispy Bakes with Brie, which are already available in Waitrose and Ocado, launched in Tesco and Morrisons from 2rd November.

Seriously Nuggets is available in 150g packs and contains six tasty nuggets of award-winning cheddar cheese. Designed to offer consumers a delicious hot cheese product that can be enjoyed at home, the new crispy, tangy cheese nuggets are made with real cheddar and are high in protein. Appealing to consumers looking for meat alternatives, Seriously Nuggets also offer retailers the opportunity to tap into the Big Night In Occasion, as well as the increasing popularity of convenience foods.

Président A La Carte Crispy Bakes with Brie provides shoppers with the opportunity to add a delicious twist to their meals, whilst also inspiring them to be creative with Brie. The innovative new product is suitable for vegetarians and consumers looking for a protein alternative to meat that is tasty and nutritious. Each pack of Président A La Carte Crispy Bakes with Brie contains six delicious Bakes, which have a total weight of 150g.

Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, said: “Securing two new national listings for Seriously Nuggets and Président A La Carte Crispy Bakes with Brie in Tesco and Morrisons is a fantastic achievement for both brands. Seriously and Président are already performing extremely well across the cheese category with both experiencing double-digit value sales growth YOY.

“This development also follows a period of significant investment in the Seriously brand, which includes relaunching Seriously’s packaging design and unveiling a new television ad campaign in September.”

Seriously, which is currently growing +10% value sales (YOY) and +9% volume sales (YOY) is worth £38 million [i].

Président, which is worth £18.5 million, is growing by +43% in value and +38% volume sales (YOY) i.

[i] IRI, YTD data w/e 12 September 2020

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