From September this year Araldite® Rapid, the 5 minute version of the famous epoxy adhesive, will be the sole branded epoxy adhesive stocked by Screwfix, available from its catalogue, its online trading arm and from all 419 of its trade counters.
The renewed marketing partnership for the renowned adhesive brand was launched in attention-grabbing style at the Screwfix Live Trade & DIY Show at Farnborough recently where two ‘walking tubes’ represented the famous resin and hardener elements of the product and also the relationship between Screwfix and Araldite®.
The decision to stock all three packs of Araldite® Rapid, in 2 x 15ml tube blister packs, 24ml syringe and 2 x 100ml tubes, offers both tradesmen and serious DIYers a choice of size and applicator to suit a wide range of applications. The 5 minute working time for the product offers an optimum positioning and bonding cycle with handling time achieved in just 20 minutes and full strength after 3 hours.
Part of the Kingfisher Group, Screwfix is the UK’s largest direct and online supplier of trade tools, accessories and hardware products.
Araldite® has a real pedigree as an effective adhesive – performance is what we are looking for and that’s what the brand delivers.”
Daniel Bebb, Consumer Business Development Manager EMEA for Velcro Limited, which is responsible for marketing and distribution of Araldite® products in the UK, says winning the Screwfix business is a major endorsement for the brand’s credentials.
“Screwfix’s track record of expansion and success speaks for itself. They know how to pick winners, that’s why their customers trust them with their business and we’re delighted to be part of their product offer again.”