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Mondelēz International is set to offer shoppers the chance to win money-can’t-buy experiences with some of the biggest female athletes in football with the launch of new on and off -pack promotion: World Class Wins.

Through its Cadbury FC platform, the promotion – which heroes the female champions within the sport – will give shoppers the opportunity to score big and retailers the chance to get the ball rolling on spring and summer sales.

Running from the 10th April until mid-July, World Class Wins will go across a range of exciting formats including Cadbury tablets and multipacks, Cadbury Biscuits and Maynard’s Bassett’s bags.

From Lionesses to Ballon d’Or nominees, World Class Wins ambassadors Leah Williamson, Katie McCabe, Kadeisha Buchanan and Pernille Harder are pushing the sport to new levels and inspiring the next generation of players. The promotion will offer one winner and three of their loved ones the chance to meet one of these legends, before jetting off on a family holiday of their choice worth £8,000*. As well as this, the lucky winners will also receive match tickets to get to see their chosen player on-pitch in all their glory.

Entering couldn’t be easier. Shoppers simply purchase a participating pack, enter their contact details, barcode and batch number online at and select the world-class player they’d like to meet. Shoppers will find out instantly if they’ve won one of our runner-up prizes, which include match tickets, signed shirts and Cadbury FC vouchers, with a focus on the world-class female athletes that influence the sport and supporters alike. For the top prize, the winners will be selected from a prize draw once the promotion ends.

Cadbury FC sees the pairing of the nation’s favourite[i] chocolate brand with clubs up and down the country to, first and foremost, support the supporters. Acting as a partner rather than a sponsor, the initiative helps to empower the communities around the clubs, driven by the iconic glass and a half generosity that Cadbury is known for. Whether that’s gifting small and local businesses key advertising placements on the pitch or helping to build new stands for supporters to cheer on from – Cadbury FC is all about clubbing together to improve UK football for the fans.

For more details, as well as advice on how to make the most of our promotions, retailers can visit

*Terms and Conditions apply

[i] Nielsen GB, value sales, Total coverage including disc. 28.01.23

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