The Scandinavian Tobacco Group UK (STG UK) is pleased to announce that it is launching Salsa, a new range of Roll Your Own (RYO) tobacco. Following a successful trial in a limited number of cash and carry and multiple retail accounts, Salsa is now widely available to help retailers capitalise on the growing RYO market.

Salsa is a premium Virginia blend which, together with eye catching packaging and competitive trade margins, will help retailers make the most of the rapid growth in the RYO market. The range consists of three pack variants 10×12.5g (RRP £3.35 per pack), 5x25g (RRP £6.73 per pack) and 5x50g (RRP £12.85 per pack). STG UK will also be adding a 5×12.5g format by the end of April that is designed specifically to reduce cash outlay for independent retailers.

Alan Graham, Head of Marketing at STG UK, commented: “Growing our RYO business is very much a focus for us this year and we feel that with the addition of Salsa, we have established a strong proposition that will help retailers to grow the RYO market further. The RYO category has grown by 56% in the last five years and shows no signs of slowing. Salsa has performed very well where it has been on trial, with its competitive price point and striking design and offers retailers the chance to make some competitive margins.”

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