Scandinavian Tobacco Group UK is pleased to confirm that from the 1st of April, the Royal Agio cigar brands will be joining its existing market leading portfolio, following the successful completion of the acquisition in 2020.
Royal Agio is a leading European cigar company with a strong cigar portfolio including key brands such as Mehari´s, Panter and Balmoral. Mehari’s Red Orient is the thirteenth biggest cigar brand in the UK. Royal Agio will provide Scandinavian Tobacco Group access to a strong product portfolio and important market positions in key European machine-rolled cigar markets. The acquisition secures leading positions in France, Belgium and The Netherlands and significantly improves the position in other key cigar markets such as Spain and Italy.
STG UK’s Country Director Alastair Williams, comments: “We are very pleased to welcome these brands into our cigar portfolio as it further cements our position as the leading player in the UK cigar category. Brands like Mehari’s enjoy a great heritage and brand story and give us an additional foothold into the small cigar segment. I would like to take this opportunity to thank Hunters and Frankau for their stewardship of the brands, and we welcome a continued collaboration with them in specific trade segments such as specialist tobacco retail. We look forward to an exciting future ahead.”