Sazerac brings the USA’s fastest growing spirits brand to the UK in major market expansion
- SVEDKA Vodka will launch into the UK from 28th September, available in 1L at £25 RRP (also available in 700ml, and 50ml formats)
- The brand will be available via the off-trade through a launch with the Tesco Group; Tesco Supermarkets, Tesco Express, One Stop and Booker Cash & Carry and via the on-trade through Venus.
- The launch will be supported by an integrated PR, experiential and trade campaign centred on the UK debut of SVEDKA Vodka iconic Svedbot, the brand’s most distinctive and recognisable assets
Sazerac, one of the leading and fastest-growing spirits companies in the world, is launching SVEDKA Vodka in the UK, marking the award-winning US brand’s first international launch under Sazerac ownership and a significant milestone in the company’s global expansion.
The UK launch follows a breakthrough year for SVEDKA Vodka in the US, where the return of Svedbot, a futuristic robot character known for her confidence, wit and humour, helped put the brand back at the centre of nightlife and pop culture, culminating in its historic 2026 Super Bowl debut and reinforcing SVEDKA Vodka position as America’s fastest-growing spirit brand.
Distilled four times for a clean, crisp taste, SVEDKA Vodka was built for mixing. Its accessible flavour profile and irreverent identity offers bartenders and retailers a distinctive vodka proposition with broad adult consumer appeal and a brand world designed to cut through on shelf, behind the bar and across social media.
A defining part of the brand’s identity in the early 2000s, Svedbot returns following Sazerac’s acquisition of SVEDKA in 2025, bringing one of the brand’s most recognisable brand assets back into the spotlight.
With a wink and good dose of irony, Svedbot encourages adult consumers to embrace real-world connections and shared experiences, perhaps – over a SVEDKA Vodka martini as part of the occasion. Making her UK debut, she will feature across earned, experiential and trade activity, culminating in ‘Meet Me at the Martini’, a high-impact London activation around National Vodka Day on 4 October. Further details of the activation and supporting on-trade activity will be announced later this month.
Lorenzo Farronato, European Marketing Director at Sazerac, said: “We’re incredibly excited to introduce SVEDKA Vodka to the UK, one of the world’s most influential drinks markets.
Since becoming part of the Sazerac family, SVEDKA brand has enjoyed great momentum in the US, reinforcing our confidence in its appeal and potential. Inspired by that success, we see a real opportunity for SVEDKA Vodka to inject fresh energy into the category and connect with adult consumers looking for brands that bring both substance and cultural relevance.”
SVEDKA Vodka will be available from 28th September at selected Tesco Supermarkets, Tesco Express, One Stop and Booker Cash and Carry and available to the on-trade through Venus, recommended retail sales price of £25 for 1 Litre bottle.
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