SAVOIA Americano Rosso (18.6% abv), a bold, distinctive and delicious vino aperitivo, joins Ten Locks’ portfolio this month. Uniting both sides of the aperitivo tradition (Torino and Milano) with the original tradition of D.O.C Marsala fortified wine from Sicilia, SAVOIA Americano Rosso elevates simple, low ABV cocktails, plays a leading role in the classic spritz or Negroni, and can be enjoyed neat as a sophisticated ready to serve drink. 

SAVOIA joins Ten Locks’ portfolio of premium, purpose led brands because of its innovative approach to superior flavour, dedication to using 100% natural and vegan ingredients and uniquely combining two very different styles of aperitif, Vermouth and Bitter, in one product.

Balancing its fiercely Italian heritage with a modern twist on a classic category, it’s aimed squarely at premium bars, restaurants and hotels having already earned its place at iconic venues such as The Connaught, Artesian, The Ritz, Gibson, and The Edition, London.

Crafted and bottled in a historic artisanal distillery in Turin, Italy, Savoia Americano Rosso is made with exceptional and predominantly Italian ingredients using traditional techniques to create a unique and complex ‘Amaro-Dolce” flavour profile. Including 14 months oak-aged DOC Masala fine wine from Sicily, along with artemisia, bitter orange and gentian root plus a complex blend of more than 20 hand-selected botanicals, it’s inspired by the historic “Bitter di Milano”, an authentic recipe that dates back to the late 1800s.

The result is a blend of roots and herbs, with zesty citrus, and gentle spicey notes making it the perfect base for any classic aperitivo cocktail.

Becky Davies, Head of Commercial at Ten Locks, said “SAVOIA joins Ten Locks at an opportune moment. The aperitivo culture is building and breathing new life to drinks menus, primarily driven by classic serves that all continue to have their moment in the sun.

“SAVOIA is an exceptional spirit that adds real depth to cocktails. It has been carefully crafted to bring a fresh and progressive take on an Italian classic, and is extremely well positioned to become an exquisite back bar staple. We teased SAVOIA Americano Rosso at Imbibe and the feedback was incredible. The market is ready for SAVOIA’s elevated taste and presents an opportunity for venues to bring consumers up through the category.”

Giuseppe Gallo, the world-renowned vermouth expert, and creator of SAVOIA Americano, added “With Ten Locks appointed as our UK distributor, we’re confident SAVOIA can make its mark in the thriving British bar scene. Bringing style and substance with a unique complexity, SAVOIA is set to revolutionise the category and will soon become a bartender must-have to create aperitivo-style drinks.”

SAVOIA pays homage to its heritage, with the name coming from the Italian royal family, ‘the Royal House of SAVOIA’, that unified Italy in the 1860s to be as we know it today and much like Savoia brings together different traditions of Italian drinking in one glass.

Its founder and expert on Italian spirits, liqueurs and spirits, Giuseppe Gallo, was inspired by the recipe for ‘Bitter di Milano’ from the 1800’s to create SAVOIA’s Rosso Amaro Dolce, which is encased in a bottle designed to mimic the dome of the Mole Antonelliana, Turin’s most iconic building.

SAVOIA Americano (500ml, 18.6% ABV) is available now via Ten Locks. Visit www. and for more details.

SAVOIA Americano Rosso joins premium spirits brands EasyMixt, Sollasa, Ace + Freak, Cambusier, Bourgoin Cognac, Salford Rum, Mary White Vodka, Nusa Caña Rum, Applewood Gin, Diablesse Rum, Banhez Mezcal, El Tequileño, Langley’s Gin, Redwood Empire and West Cork Irish Whiskey in Ten Locks’ progressive portfolio of drinks brands with a difference.

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