Save more than 55% on baby essentials with Asda’s April Baby Event and the launch of its new Baby & Toddler Club
- Asda’s Baby Event is back for April, with savings of up to 55% across baby essentials such as beds, toys, feeding and snacks from now until 21st April.
- The April Baby Event coincides with the launch of the NEW Asda Rewards Baby & Toddler Club – and when customers sign up to the club they will receive 10% into their Asda Rewards Cashpot across baby products instore and on asda.com each time they shop and scan the app.1
- Created to guide parents on their journey, the Asda Rewards Baby & Toddler Club provides educational content and exclusive deals and offers.
To support customers on their parenting journey, Asda Rewards announces the launch of its first baby club, the Asda Rewards Baby & Toddler Club . The club will offer members 10% back in their Cashpot across all baby products, plus exclusive benefits and access to helpful articles, tailored to expecting parents right through to those with children up to the age of 5. The launch of the club coincides with Asda’s April Baby Event, which includes hundreds of products on offer and savings of up to 55% on a multitude of parenting essentials.
Voted by the public as the seven-time winner of the Mother & Baby Supermarket of the Year award, Asda is renowned for its commitment to providing quality and value to parents. A continuation of this commitment, the new club provides a range of stage-based expert content to help customers navigate through the various milestones of parenthood. Covering pregnancy, birth and the newborn stage, right up to toddlerhood, customers will find helpful content on themes such as weaning, potty training, to sleep guides and travel advice.
On top of this, Asda customers will receive 10% back in their Cashpot for the entire baby category instore and online, when they sign up to the Asda Rewards Baby & Toddler Club before 30th June (excluding George.com).
The coinciding April Baby Event, live from now until 21st April, includes price reductions across a variety of everyday parenting products, from cots, wipes, feeding, toys, and snacks, helping customers money go further when it comes to the essentials.
Highlights include the best-selling Tommee Tippee Perfect Prep Bottle Maker (£75, down from £90), designed to make feeding a relaxed and happy experience for both parent and baby. Shoppers can also save up to a third on Mam feeding essentials, such as the Mam Feeding Set (£25, down from £38) and the Mam Easy Start Anti-Colic Bottle (£14, down from £18).
Parents looking for toys to help their little ones learn in an interactive way can also get in on the action, with the Hapello Water Doodle Mat (£12), perfect for creative play. Or for babies currently teething, the Hapello Teething Keys (£6) are equipped with sound to help develop hand-eye coordination, fine motor skills and more.
New parents can also save more than 30% on the Medela Breast Pump (£110, down from £159.99). And for a cosy night’s sleep for their little one, shoppers can save 23% on the Red Kite Sleep Tight Cot (£27, down from £35).
When it comes to the basics, Asda’s April Baby Event has it covered. Parents can pick up Asda’s Little Angels Newborn Nappies (24 pack) for just 85p as well as saving 50% on Pampers Wipes (£1.25 for a 48 pack, down from £2.50). Other highlights on offer include Johnson’s Baby Shampoo (£1.95, down from £3) and Sudocrem (£7.50, down from £9.50).
Shoppers can also take advantage of deals on George homeware as part of the April Baby Event. For those looking to kit out their toddler’s room, look no further as the retailer is offering 20% off both the Peppa Pig Toddler Bed Bundle (£127, down from £159.99) and Paw Patrol Toddler Bed Bundle (£127, down from £159.99). Or for younger kids, the Leaping Leopard Jumperoo (£63, down from £110) has 40% off and is perfect for interactive playtime.
The Baby & Toddler Club is open to new and existing Asda Rewards customers. Parents can sign up through the Asda Rewards app and take advantage of Asda’s April Baby Event offers instore and online until 21st April.
Highlight offers in the April Baby Event that will also earn customers 10% in their cashpot if they sign up to the new Asda Rewards Baby & Toddler club before 30th June:
| PRODUCT | PRICE | PERCENTAGE SAVING |
| Pampers Pants | £4.50, was £10 | 55% |
| Huggies Pure Wipes | £7, was £11.50 | 39% |
| Tomee Tippee Perfect Prep Bottle Maker | £75, was £90 | 17% |
| Ella’s Kitchen Melty Sticks | 90p, was £1.20 | 25% |
| Mam Feeding Set | £25, was £38 | 34% |
| Johnson’s Baby Shampoo | £1.95, was £2 | 3% |
| Pampers Wipes | £1.25, was £2.50 | 50% |
| Mam Bottle | £14, was £18 | 22% |
| Heart Chanille Blanket | £8, was £9 | 11% |
| RK Cozy Bounce | £20, was £30 | 33% |
| My Expert Midwife Skin Serum | £13, was £19.50 | 33% |
| My Expert Midwife Spray | £16.50, was £19.50 | 15% |
| Sudocrem | £7.50, was £9.50 | 21% |
| Stars and Moon Cot Fitted Sheet | £6.50, was £7 | 7% |
| RK Sleep Tight Cot | £27, was £35 | 23% |
| Grey Hooded Towel (bumper pack) | £9, was £10 | 10% |
| Medela Breast Pump | £110, was £159.99 | 31% |
| Huggies Training Pants | £3.50, was £5.25 | 33% |
| For Aisha Pouch | 85p, was £1.70 | 50% |
| Aveeno Baby Bath | £4.60, was £7 | 34% |
Highlight offers in the April Baby Event on George Home:
| PRODUCT | PRICE | PERCENTAGE SAVING |
| Scoop & Learn Ice Cream Cart | £40, was £60 | 33% |
| Leading Leopard Jumperoo | £63, was £110 | 43% |
| 3-in-1 Sports Centre | £35, was £50 | 30% |
| Tbed Bundle | £103, was £129 | 20% |
| Paw Patrol Toddler Bed Bundle | £127, was £159.99 | 21% |
| Peppa Pig Toddler Bed Bundle | £127, was £159.99 | 21% |
| Silentnight Nursery Set | £15, was £17 | 12% |
| 3 Pack Moses Basket Fitted Sheets | £7, was £7.50 | 7% |
| Silentnight Duvet | £10, was £12 | 17% |
The launch of the Asda Rewards Baby & Toddler Club and latest Baby Event further shows Asda’s commitment to supporting families throughout the cost-of-living crisis, recognising that buying baby products is a vital necessity in many weekly shops and ensuring customers receive uncompromising value. Earlier this year, Asda became the first supermarket to enable customers to use vouchers earned through its Asda Rewards loyalty scheme on baby formula products, whilst at the same time reducing prices on six Aptamil baby formula products to support customers manage their costs.
Also this week, Asda is taking further steps to put money back in the pockets of its customers by adding over 100 everyday products to its Aldi and Lidl price match from today (2nd April). The new additions include everyday staples and branded favourites like Coke, Colgate toothpaste and Kellogg’s corn flakes, meaning families get even better value on their shopping with Asda. Asda was the first supermarket to promise a price match to both Aldi and Lidl in January and the guarantee sits alongside Asda’s established customer value propositions, including Price Drop and Mega Drop deals – as well as Asda Rewards.
[1] Asda Rewards Baby & Toddler Club Terms & Conditions
UK, 18+. Offer available until 30th June 2024. Selected Asda stores. Subject to availability. Requires App, email and registration. Mobile charges may apply. Maximum 1 membership per person. Includes selected clothing lines. Exclusions apply. See full T&Cs at https://www.asda.com/rewards/terms. Asda Pounds added to your Asda Rewards Cashpot to be spent at Asda instore or online. Excludes George.com.
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