When launching its award winning innovative bake-in-bag product, The Saucy Fish Company turned to DS Smith Packaging Louth for its retail ready pack. The team at Louth specified a great new development in fluting technology – R-Flute®. This medium provides a superior performance in both print and pack construction, and this helped to develop a retail ready pack that perfectly complements the shaped inner cartons, holding them securely and in a way that presents the full face of the primary pack to the consumer.

The closeness and structure of the flute tips, when compared to B-flute, enables the pack to fold very accurately, so that the finished pack is always neat and square. The perforated opening works reliably and gives a neat appearance on the shelf. This allows more of the primary product to be visible to the shopper, greatly increasing point of sale impact.

As the calliper of R-Flute® is 20% less than B-flute’s there is so much more packaging being delivered on every pallet, with the result that there are 20% fewer vehicles on the road.

DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY

Tel: 0845 260 70 80



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