Premium French brand, SASSY Cider, is now available to buy in selected Waitrose stores nationwide. Its Brut Cider and Rosé Cider SKUs are on shelves across 91 UK stores following In Good Company recently becoming the chosen UK distributor for the brand.

Made with 100% natural juice from locally sourced apples and pears, and with a lower ABV and fewer calories, SASSY Cider blends authentic Normandy provenance with contemporary cocktail culture. The brand has positioned its ciders as more than just a simple drink, but the perfect aperitif, alternative to wine or cocktail ingredient.

Jourdan Gabbini, Beer & Cider Buyer at Waitrose said: “We’re delighted to bring SASSY Cider to our customers at Waitrose, just in time for the festive season. It’s the perfect tipple for anyone looking for a unique aperitif or alternative to wine and we look forward to hearing what our customers think about this exciting new addition to our shelves.”

UK Sales Director at SASSY, Alexander Darley, said: “It feels like this is the next step of SASSY’s journey to get people drinking more premium cider. We’ve been looking forward to this for a while now and can’t wait to see our bottles on the shelves at 90 Waitrose stores. Here’s to making it a raging success!”

SASSY is the new, modern face of traditional Normandy cidre. Its home – the Château de Sassy, Normandy – has preserved the tradition of cidre and calvados making since 1852, thanks to its co-founder Xavier d’Audiffret and his family.

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