San Miguel is turning up the heat this summer with a brand new on-pack promotion, giving 28* lucky shoppers the chance to win an unforgettable trip to Ibiza on September 29th, which is San Miguel Day! Through its Spanish Summer No Matter Where campaign, San Miguel is bringing the vibrant essence of Spanish summer to the UK – offering retailers a golden opportunity to drive sales.
Running across multi-pack can and bottle formats** from May until October, the limited-edition packaging will be available in retail stores nationwide. To enter, shoppers simply need to purchase a promotional pack and scan the code for their chance to win.
The world beer category is booming, with market share growing from 17.8% in 2020 to 22.9% in 2024.[i] As the UK’s best-selling beer in the off-trade market[ii], San Miguel is a must-stock brand for retailers looking to attract adventurous shoppers eager to discover new flavours, and new experiences.
This campaign is designed to boost brand awareness and consumer engagement through dynamic activations that capture the excitement of a Spanish summer.
Additionally, San Miguel will also be launching a new price-marked pack in its 4x440ml and 4x568ml formats. PMPs are a great way to offer value to price-conscious shoppers, so they can continue to enjoy their favourite beers at attractive price points. The PMP with its unmissable price is set to help the cans stand out on shelf and keep San Miguel front of mind for shoppers.
Ed Hussey, Senior Brand Manager, San Miguel said: “We’re excited to bring the vibrant energy of a Spanish summer to the UK with this new promotion, designed not only to captivate shoppers, but also to deliver significant value for our partners.
This campaign is all about embracing spontaneity and enriching life with a touch of Spanish flair. By offering lucky shoppers the chance to win unforgettable trips and experiences, we aim to not only drive brand awareness, but also foster deeper connections with our customers.
By aligning with the growing trend towards beer, this promotion offers retailers an opportunity to boost sales.”
“Spanish summer, no matter where” builds on the brand’s heritage of adventure and discovery, encouraging consumers to embrace spontaneity and make the most of every moment to live that authentic Spanish lifestyle. With this bold new creative platform, San Miguel enters a new chapter, inviting everyone to say yes to the unexpected, no matter where.
*UK excl SCO, 18+. Promotion Period: 01/03/25-15/08/25. Prizes: 1 of 14 3-night trips to Ibiza for winner and their guest including transport, accommodation and meals (18+) and other prizes such as merchandise or vouchers. To Enter: purchase a participating pack of San Miguel during the Promotion Period, scan the QR code, complete the online form and select the retailer that you purchased your pack from to enter the relevant Prize Draw. Aldi Period: 01/03/25 – 31/05/25. Aldi Prizes: 1 of 30 x San Miguel cooler boxes. Retain receipt to claim. Internet access required. Max 1 entry p/person p/day. Max 1 Prize p/person. Trip winners must respond within 5 days to claim and must be available to travel on selected dates in September. Full T&Cs & full prize details available at: https://tadaexperiences.co.uk/off-trade/qr/AdqfybqpTfdrC. Promoter: AB InBev UK Limited, EC4A 1EN.
[i] Nielsen L52W W/E 28.12.2024
[ii] Nielsen L52W W/E 28.12.2024
** The promotion will run across the following formats:
- 4 x 330ml bottles
- 4 x 500ml cans
- 18 x 330ml bottles
- 12 x 330ml bottles
- 4 x 400ml cans
- 4 x 568ml cans
- 10 x 400ml cans
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