Lotus Bakeries has launched value added 720g jars of Lotus Biscoff Smooth Spread with families, home bakers and Lotus Biscoff enthusiasts in mind. Lotus Biscoff Smooth Spread is made from crushed Lotus Biscoff Biscuits, meaning that it has the same unique flavour of the iconic coffee accompaniment, but in an irresistibly tasty, smooth spread.
The larger jars of Lotus Biscoff Smooth Spread will be available in Asda stores from March onwards. The new launch is part of the company’s strategy for developing a Lotus Biscoff product for everyone and every usage occasion.
Whether it’s added to ‘instagrammable’ smoothie bowls, slathered on toast, swirled into banana bread or used to test the latest Tik Tok trends, Lotus Biscoff Spread has developed a cult following in recent years and the new better value format will be an exciting brand extension for many fans.
Frances Booth, UK Category & Development Marketing Manager, explains the brand extension further: “Naturally, since the pandemic, there has been a demand for different pack sizes that provide ultimate convenience and that meet the needs of the ‘new normal’. This is why it was the perfect time to launch the 720g jars of the much-loved Lotus Biscoff Smooth Spread.
Lotus Biscoff Smooth Spread has become so much more than a toast topper and with consumers spending more time at home eating and baking, we knew the larger jars were exactly what they needed to give additional value.”
The 720g jars are in-line with original Lotus Biscoff packaging and feature the recognisable red design and distinctive Lotus Bicoff logo to provide strong shelf impact. Lotus Biscoff Spread is made from a dairy-free free recipe, is suitable for vegans and contains no artificial flavours or preservatives.