Sainsbury’s rolls out Nectar Prices into new categories

• Sainsbury’s has expanded its Nectar Prices initiative, now offering great discounts on dairy and bakery products, available in store and online
• The change means there are now over 900 products available through Nectar Prices, helping Nectar customers to save even more money on their shopping
• Customers can expect great value and enjoy half price on selected products including household favourites such as Philadelphia cheese and a range of Yeo Valley milk

Following the launch of Nectar Prices in April, Sainsbury’s is now expanding its initiative by introducing offers on dairy and bakery products for the first time. The change means Nectar customers can continue to make big savings, but now on a wider range of items, when checking out in Sainsbury’s supermarkets or online.

Products will include customers favourite household brands with Nectar Prices discounts on a range of dairy products including Cathedral City mature cheese (usually £4.75, Nectar Price £2.75), Philadelphia cheese (usually £2.20, Nectar Price £1), Yeo Valley organic semi skimmed milk (usually £2, Nectar Price £1) and Lurpak 500g butter (usually £5, Nectar Price £3.25).

Lower prices will also be available on a range of popular branded bakery products including Soreen fruit loaf (usually £1.50, Nectar Price £1) and Warburtons bagels (usually £1.85, Nectar Price £1).

Sainsbury’s own-brand lines including Taste the Difference and by Sainsbury’s products will also be included with great offers on family favourites including Taste the Difference Carrot Cake (usually £3, Nectar Price £2), a range of by Sainsbury’s folded flatbreads (usually £1.35, Nectar Price £1) and by Sainsbury’s plain tortilla wraps (usually £1.20, Nectar Price £1).

The expansion means Sainsbury’s now has over 900 products included in Nectar Prices, spanning a wide range of categories including health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet and food cupboard items, as well as the latest addition of dairy and bakery.

Products will continue to be added to Nectar Prices, ensuring all Nectar customers get great value on a wide range of items all-year round.