- Biggest ever Aldi Price Match campaign – over 400 items
- Nectar Prices is now available on frozen food, completing the roll out of the initiative which has saved customers over £244m since launch
- Further cost price savings passed on to customers as inflation starts to slow
As the cost of living challenges continue, Sainsbury’s remains completely focused on providing great value on the products that customers buy most often. From today, Sainsbury’s has added over 40 products to its Aldi Price Match campaign, making it the biggest yet with over 400 products. Additions include a range of by Sainsbury’s soups; burger buns and bread for those late summer BBQs; and sweet treats like Bramley Apple Pies.
Food inflation is starting to slow, and Sainsbury’s is fully committed to passing on savings to customers. With the price of butter continuing to come down, the retailer has cut the price of its by Sainsbury’s British Butter 250g by 10% since May – now £1.79. Cheese, fish fingers and toilet roll are some more of the popular products Sainsbury’s has lowered prices on ahead of the busy back to school period.
From today, Nectar Prices – which offers Nectar customers lower prices on a wide range of products – is also now available on frozen foods for the first time, completing the roll out of Nectar Prices across Sainsbury’s. Customers can now get Nectar Prices on over 5,000 products in Sainsbury’s supermarkets and online, with new deals launching today including up to half price on frozen favourites such as Birds Eye Fish Fingers, Goodfellas Thin Margherita Pizza and Linda McCartney Original Sausages. Since the launch of Nectar Prices in April, Nectar customers have saved over £244m.
As Sainsbury’s continues to go big on value for customers, it has also announced it is expanding its Pocket Friendly Prices campaign to 55 products across most of its convenience store. This campaign highlights the great everyday competitive value the retailer is offering customers on the most popular essentials in convenience, including by Sainsbury’s chicken breast fillets, butter and baked beans.
Earlier this year, Sainsbury’s launched Stamford Street, a new brand for all of its entry price point products. With the rollout of around 200 products now nearing completion, the distinctive packaging, dedicated in-store signage and custom website page make it easier than ever for customers to find everyday staples at budget-friendly prices.
Simon Roberts, Chief Executive of Sainsbury’s, said: “We’re continuing to do all we can to battle inflation and as costs fall, so do our prices. We’re passing savings on as fast as we can, wherever we can, so that customers get the very best prices when they shop with us. With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you will always be getting great value at Sainsbury’s.”
From offering great value through its Stamford Street range and passing cost price savings on to customers, to Nectar Prices promotions, Aldi Price Match value and Pocket Friendly Prices for our convenience shoppers, Sainsbury’s value offering will help make delicious meals for busy families, great lunch boxes for the return to school and weekend treats affordable to more customers.
Great value family favourites
| Nectar Prices | ||
| Product Examples | Nectar Price | Without Nectar |
| Linda McCartney Vegetarian Sausages x6 270g | £1.25 | £2.50 |
| Goodfella’s Stonebaked Thin Pepperoni Pizza 332g | £1.50 | £3 |
| Quorn Vegetarian Chicken Style Nuggets 300g | £1.25 | £2.50 |
| Magnum Double Raspberry Ice Cream Sticks 3x85ml | £2.75 | £4 |
| Sainsbury’s Frozen Blueberries 400g | £2.00 | £2.50 |
| Birds Eye Omega 3 Fish Fingers x10 280g | £1.50 | £3 |
| Aldi Price Match | ||
| Product Examples | Aldi Price Match | Before Aldi Price Match |
| by Sainsbury’s Medium Both in One Bread 800g | £0.72 | £0.75 |
| by Sainsbury’s White Muffins x6 | £1.12 | £1.50 |
| by Sainsbury’s Bramley Apple Pies x6 | £1.29 | £1.50 |
| by Sainsbury’s Minestrone Soup 400g | £0.67 | £0.75 |
| by Sainsbury’s Tikka Masala Curry Cooking Sauce 500g | £0.99 | £1.20 |
| by Sainsbury’s Naturally Sweet Sweetcorn in Water 325g | £0.65 | £0.95 |
More Information:
- Our Aldi Price Match campaign is focused on keeping prices low on the products customers buy most often.
- In addition to passing on savings on butter, we announced at the end of July we were reducing the price of our own brand toilet roll with the addition of kitchen towel as the cost of pulp had fallen.
- Our new loyalty initiative, Nectar Prices, launched in April and provides Nectar customers with big savings on a wide range of products when shopping in Sainsbury’s supermarkets or online (excludes Locals).
- Nectar Prices now includes offers on household products, pet food, confectionary, dairy, bakery, ready meals, produce, meat, fish and poultry and most recently frozen. There are currently over 5,000 products available through the initiative.
- In May, we combined our own-label value ranges into one brand, Stamford Street, making our lowest priced range more visible and appealing to customers. The range features over 200 products.
- Investment in value does not impact how much we pay our farmers. We work closely with farmers to help them navigate cost pressures while continuing to invest in keeping prices as low and competitive for our customers as we can.
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