To meet Sainsbury’s demand for more sustainable packaging, for its own branded sliced cheese ranges, Smurfit Kappa has produced an innovative Shelf Ready Packaging solution.
The new SRP replaces a vacuum formed plastic tray with an FSC certified corrugated pack using a novel single faced ‘ONDI’ Fluting, designed to ensure the optimum product display on the shelf. The new ONDI SRP uses the exposed flutes on the inside of the pack to grip the primary packaging securely, from the sides and the bottom, ensuring the product is always presented with its display face towards the consumer.
The move to an FSC certified, recyclable corrugated SRP from plastic, is an important part of Sainsbury’s pledge to cut the quantity of packaging it uses by stepping up its commitment to recycling and reducing the amount of end of life packaging it sends to landfill.
Adam Clark, Smurfit Kappa Retail Project Coordinator at Sainsbury’s explains: “Smurfit Kappa’s move to 100% FSC and PEFC certification in 2010 allows us to offer Sainsbury’s new packaging solutions that are not only sustainable, but innovative as well. Consistency of product presentation on the shelf is critical in today’s competitive FMCG market”.
The SRP was developed in close collaboration with Sainsbury’s packaging department and its supplier Lancashire based, Singleton’s Dairy.
Stuart Lendrum, Head of Packaging and Design at Sainsbury’s, comments: “Managing the consistency of presentation whilst ensuring that packaging meets our environmental, print and structural quality requirements and works efficiently for our suppliers’ packing processes is a difficult balance to find. Smurfit Kappa is an ideal partner for Sainsbury’s, giving us ‘in-house’ access to their practical knowledge and technical skills.”
Smurfit Kappa was the first UK manufacturer to achieve Chain of Custody (CoC) certification and Carbon Trust Standard across the whole of the packaging cycle, by certifying the carbon footprint of its Paper, Packaging and Recycling divisions, and has also achieved PEFC and FSC certification. This integrated approach to certification enables Smurfit Kappa to offer its customers fully certified packaging solutions.
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