A nationwide search to identify unsung heroes working in the convenience channel has enabled Rustlers, the UK’s No.1 micro snack, to donate over £8,000 to industry charity, GroceryAid.

Over the last four weeks, the convenience community has been sharing stories of its hard-working heroes on Twitter, highlighting the commitment, passion, and dedication that the sector puts in 7 days a week, 365 days of the year. For every post featuring the #RustlersRetailHero hashtag, the brand donated £10 to GroceryAid.

Rustlers received 267 stories of unsung heroes from across convenience, including store volunteers, managers, suppliers and wholesalers, resulting in £2,670 being raised for GroceryAid.

Ross Davison, Convenience Controller at Kepak says, “We’ve been overwhelmed by the resilience, generosity and community spirit highlighted in the stories we’ve received throughout the campaign. We know there are many, many more unsung heroes out there working extraordinarily hard behind the scenes serving customers and communities, which is why we have decided to triple the amount raised.

A total #RustlersRetailHero campaign donation of £8,010 will be made to GroceryAid, in celebration of all the heroes working across the convenience channel, enabling those in need across the industry to receive vital support.

Steve Barnes, GroceryAid CEO, adds: “It is fantastic to receive this support from Kepak. We were proud to be associated with an innovative campaign that recognised the vital role played by convenience retailers in society. The generous donation will enable us to support colleagues that need help right now as a result of Covid-19.”

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