An on-pack promotion for the latest release in the series, Hitman: Absolution, begins November 5 for six weeks on selected Rustlers packs.
Hitman: Absolution sees players taking the notorious hitman Agent 47 on a dangerous journey through a dark conspiracy in a corrupt and twisted world.
Consumers will have the chance to experience first-hand what it’s like to be a stunt extraordinaire with activities including high fall, stunt fighting and stunt driving.
John Armstrong, Kepak Convenience Foods’ Marketing Director comments: “The game is ideal for Rustlers’ core target market and we are confident this brand partnership will generate sales and create a buzz around the brand.”
Kepak is urging retailers to stock up on Rustlers to capitalise on the anticipated increase in consumer demand.
Kepak Convenience Foods
Tel: 01772 688 300