Rustlers launch new range packed with trending flavours

• The Mighty Double Decker (237g; RRP £2.95-£3.00) is available now in Tesco, Sainsbury’s and Morrisons, followed by Asda in July.
• The Packed Peppercorn Stack (174g; RRP £2.90-£3.25) is available now in Tesco, Sainsbury’s and Morrisons, followed by Asda in July.
• The Fiesta Mexican Stack (179g; RRP £2.95-£3.25) is available now in Sainsbury’s and Coop followed by Asda stores in July.

Rustlers has launched a new, elevated product range as part of a major refresh for the £118 million chilled ready meals brand[1].

The new range meets consumer demand for distinctive flavour choices, and reaffirms Rustlers great taste and quality credentials by providing flavour-packed convenient meal solutions that shoppers will love:

• The Fiesta Mexican Stack features Rustlers’ famous flame grilled beef patty, layered with cheddar cheese, Mexican crumb and finished with a signature chipotle sauce.
• The Packed Peppercorn Stack layers cheddar cheese, bacon and peppered mayonnaise onto Rustlers’ flame grilled beef patty.
• The Mighty Double Decker completes the trio and features two flame grilled beef patties, cheese and Rustlers’ signature sauce.

The three new products launch as the brand rolls out its new look. Appearing on shelves now, the brand refresh is designed to bring more shoppers into the category by providing retailers and shoppers with clear tiering of the range, whilst highlighting Rustlers quality credentials on pack.

Elaine Rothballer, Head of Marketing Consumer Brands at Kepak, said: “Our new flavour-packed products have a distinctive, elevated positioning, enabling retailers to create a credible range in store that will encourage their shoppers to trade up.

“Shoppers are increasingly looking to recreate QSR experiences at home and these new products are the perfect solution whatever the occasion. They will satisfy consumers’ cravings for exciting new flavours while delivering great quality and taste.”

To support the range in store, retailers can order new POS kits for FREE via – https://www.kepaktrade.co.uk/marketing/

[1] Nielsen EPOS data Feb 2025