Rustlers, the market-leading microwaveable hot snack, has joined forces with Warner Brothers to support Batman Arkham City, arguably the biggest game launch of 2011.

A six week on-pack promotion will appear across all Rustlers standard packs from 3 October. The promotion offers consumers the chance to win the ultimate Batman trip which includes a night in a unique batcave hotel and thrilling aerial experience.

The game is released on 21 October, and the first 250,000 sold in the UK and Republic of Ireland will include a voucher entitling consumers to try Rustlers for free.

The partnership will also be promoted with a Facebook competition and advertising campaign and consumers will be able to download Batman content via the Rustlers Facebook page.

John Armstrong, Marketing Director at Kepak Convenience Foods, comments: “Our last partnership with the gaming sector was a huge success and we received over 20,000 entries to the competition.

“We’re confident that this partnership will be even more popular with our core target audience. The free Rustlers vouchers we’re including with the games will also enable us to introduce Rustlers to new consumers adding incremental value to the category, at the same time as reinforcing Rustlers credentials as the number one hot snacking brand.”

Kepak is urging retailers to stock up on Rustlers to capitalise on the anticipated increase in consumer demand.

Kepak Convenience Foods

Tel: 01772 688 300

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