Rude Health are set to launch new naturally fortified Almond and Coconut Drinks into 655 Tesco stores on July 7th. The 1L Almond and Coconut Drinks, which will sit in the chilled fixture, are fortified with natural sources of calcium, by blending a small amount of seaweed with the brand’s usual line up of high quality, natural ingredients including sustainable sun-soaked Sicilian almonds.
The exciting launch comes only weeks after the brand announced their B Corp certification and their commitment to donating 5% of their annual profits to charity and ahead of their first above the line campaign, coming September 2021.
Chilled Almond Drink
Rude Health’s chilled Almond Drink blends sun-soaked Sicilian Almonds, Italian rice, spring water and sea salt for a sweet, nutty flavour, sunflower oil for a smooth and creamy mouth feel and a small amount of seaweed for a natural source of calcium.
Chilled Coconut Drink
Crack open paradise with Rude Health’s chilled Coconut Drink. Coconut milk is blended with spring water, sea salt, Italian rice and seaweed. Big on flavour, high in calcium.
Rude Health’s Head of Sales, Matt Bowden, says: ‘We’re thrilled to be launching into Tesco stores with our new, naturally fortified chilled range. We know first time dairy-free shoppers look at calcium content as they make the switch from cow’s milk but that shouldn’t mean they have to compromise on either naturalness or taste. Seaweed provides a natural source of calcium without in any way altering the delicious flavour of our award winning and market leading drinks.’
Tesco is the first national retailer to go live with the new range and marks the first step in fulfilling Rude Health’s ambition in chilled Dairy-free Drinks. Further retailers are due to follow throughout 2021.
Rude Health is on a mission to make the healthy choice a celebration, not a sacrifice and aim to leave the planet, their team and everyone who eats and drinks their food in ruder health.