Barr Soft Drinks is relaunching its iconic Mango Month, with a host of competitions, promotions and in-depot activation across wholesale, cash and carry and impulse channels.
Rubicon as a brand is currently one of the fastest growing soft drinks brands, +43% in the last year*2, with successful launches of Rubicon Spring and Rubicon RAW more recently, contributing to this strong performance.
Celebrating the fresh Alphonso mango harvest hitting the shores of the UK, coinciding with mango festivals to mark their arrival, Rubicon will be helping cash and carries and wholesalers to drive awareness and uplift during this peak sales period. The Alphonso mango has become one of the most wanted fruits in the world, with 1000s of Brits waiting to get their hands on them.
Throughout May, Rubicon will be implementing eye-catching POS displays, offering exciting giveaways, running in-depot events such as trade sampling days and much more.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “Rubicon continues to be the UK’s No. 1 Exotic Juice drink brand*1 and 3.6M households buy Rubicon Mango every year*2, which is known for its distinctive sweet flavour and scent thanks to the superior Alphonso mangoes we use. We’re encouraging wholesalers and retailers to stock up on Rubicon Mango in all pack formats and make the most of our in-depot and in-store activation tools.
“Stocking Rubicon Mango alongside our other bestselling flavours will drive sales, by catering for the demand of mouth-watering fruity flavours from trusted brands, especially throughout the spring and summer months.”
*1: IRI Total Market 52 w/e 29.11.20 Exotic flavour fruit drinks
*2: IRI Total Market 52 w/e 19.3.22 Value Sales Total Rubicon (Stills, Sparkling, Spring, RAW)