Rubicon is rolling out eye-catching new pack designs across the whole range with colourful new packs that will enhance the brand’s on-shelf presence. The redesign introduces a modern new look which promotes Rubicon’s flavour range and great taste, designed to attract new consumers to the brand.   

“The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” says Adrian Troy, Marketing Director at Barr Soft Drinks.

“The new pack design will increase Rubicon’s appeal and relevance to existing shoppers as well as bringing new consumers into the brand, thus driving retailer sales.”

Alongside the new pack design, an improved fruitier tasting recipe will be introduced on the Rubicon Still range, delivering a much better taste while remaining below the sugar levy. Rubicon continues to use the finest ingredients, handpicked from across the globe and the improved taste will be flashed on the front of packs to generate trial.

“In taste tests, 76% of drinkers preferred the new recipe* and we will be communicating the new fruitier tasting Rubicon Stills range to shoppers with a marketing campaign in February including outdoor, consumer press and social media,” continues Troy.

The new-look packaging will be rolled-out across the whole Rubicon brand during the first few months of 2020, including the new Stills recipe packs, and retailers are encouraged to maximise their sales increase by using impactful new POS to highlight the new packs on shelf, engaging their shoppers and encouraging trial.

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