Fold Hill Foods, owner of Laughing Dog pet food, has partnered with DS Smith to provide a retail ready pack (RRP) that provides maximum impact on the store shelf, helping to drive sales in the pet food category.


Printed using a litho-laminating process and using colours that perfectly match the different pouch variants, the resulting pack looks clean and crisp making it easy to spot on the shelf.

The retail ready tray is manufactured in E flute, and the R-Flute® hood protects the products in handling, storage and distribution. DS Smith produced the two items separately, and via an inline combining process bringing the tray and hood elements together.

Tony Foster, Sales and Marketing Director at DS Smith’s UK packaging division, commented: “The RRP that has been created for Laughing Dog demonstrates that a pack can be designed to look great on the shelf, help to make the packing process efficient, and be robust to meet all the challenges of the supply chain”.

Jaiminie Chauhan, Marketing Executive at Fold Hill Foods, said: “Since the re-launch we have had a great response from the trade and consumers about our new design, this has contributed to new listings”.

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