There is a whole new buzz around Rowse Honey as the UK’s biggest selling honey brand embarks on a £3million marketing campaign to relaunch its range to attract one million more consumers into the honey category and generate additional multi-million sales within the next two years.
An existing customer of Denny Bros, Rowse chose Fix-a-Form multi-page labels to help drive consumer awareness of the new pack logo and designs – including hexagonal shaped jars and a ‘honeycomb’ shaped logo. A customer PR and online campaign was created to introduce the new bee livery and the on-pack offer of an Eco shopping bag is on 1.75 million Rowse Blossom and Organic honey packs. The 6-page, resealable Fix-a-Form was die-cut and machine applied to pack lids.
Speaking about the campaign to help manage the transition to the new image, a marketing respresentative from Rowse Honey said: “The Fix-a-Form mechanic was a really neat way for us to communicate to our consumers about our exclusive Eco bag offer and at the same time use the leaflet to let consumers know that we have a new look coming soon and give them a preview of what to look out for in-store.”
“The hexagonal shape of the label was very important to us and we chose Fix-a-Form for this promotion as we knew it would be the most effective way to combine communicating the exclusive Eco bag and our new branding to customers.”
The ‘hive of re-branding activity’ includes the launch of a new range of ‘Supahoneys’ made with Manuka honey, the introduction of a new ‘Light & Mild’ Honey, new Limited Edition honeys and the addition of Beekeeper’s Select Honeys.
Denny Bros Ltd
Tel: 01284 701381
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