chestnutstuffedturkeybreasStuffed turkey roulade, crisp turkey and root vegetable bakes, and sweet chilli flavour turkey sausages are among the new products shortlisted for a win in the British Turkey Awards 2010.

The independent panel of judges will taste their way through eleven whole roast turkeys before choosing three finalists for the Best Christmas Traditional trophy. They will also scrutinise another 18 shortlisted turkey products before choosing the winners of categories including Best Meal Solution and Best Innovation, judging on taste as well as appearance, packaging, value for money, and suitability for target market.

Joining the three judges from the media is a consumer who secured a place on the panel after winning a competition on the British Turkey website. Mother-of-three and grandmother Pauline Gibson, 55, of Welling, Kent, said: “As an occupational health manager, I know all the virtues of turkey, how it’s lean, easy to digest, and versatile. My family enjoy eating it all year round, and, although we buy turkey regularly, it will be really interesting to try all the different products available.”

Matthew Pullen, Chairman of the British Turkey Federation’s marketing committee, said: “The vast range and continual innovation of British turkey products is truly highlighted in the awards shortlist. It shows how the producers and retailers are now really putting turkey forward as a mainstream meat, which can be found on fixtures all year round, as well as during the key Christmas season. This is the first year we have seen turkey bacon, smoked sliced turkey and a roulade in the running for an award. We think the judges are going to have a real challenge deciding the winners this year.”

Other short listed entries include a sous vide turkey shank, stuffed turkey portions and a boneless ready-to-roast joint aimed at the Catering sector, as well as spinach and ricotta turkey breast olives from Cranberry Foods and ever-popular Golden Norfolk turkey breast joint from Bernard Matthews Farms.

logo-for-ceremony-2010Winners of each category, plus Best British Turkey Recipe and Best School Meal, and the top accolade of Retailer of the Year, will be announced at a gala dinner on 23rd September at Claridge’s.

Judges:

Xanthe Clay, Daily Telegraph

James Aufenast, Meat Trades Journal

Lee Maycock, Craft Guild of Chefs

Pauline Gibson, consumer

British Turkey Awards shortlist 2010

Best Meal Solution

• Bernard Matthews Farms Golden Norfolk Turkey Roulade with Sage, Roast Onion and Apple Seasoning

• Cranberry Foods Turkey Breast Olives stuffed with Spinach, Ricotta and Mozzarella with a Basil and Oregano Crumb

• Tesco Boneless Turkey Thigh Joint with Sea Salt and Black Pepper

Best Innovative Product

• Asda Sweet Chilli Turkey Sausages

• Adlington Turkey Bacon

• Bernard Matthews Farms Country Bakes – Turkey and Root Vegetables

Best Branded Product

• Lincs Turkeys Fresh Lincolnshire Turkey

• Bernard Matthews Farms Golden Norfolk Turkey Breast Joint

• Cranberry Foods Turkey Breast Olives stuffed with Spinach, Ricotta and Mozzarella with a Basil and Oregano Crumb

Best Catering Product

• The UK Foodhall Ltd Ready to Roast British Turkey 2×1.5kg

• Golden Norfolk from Bernard Matthews Foodservice Slow Cooked Boneless Turkey Shank in a Honey & Bourbon Sauce

• Brakes British Cooked Stuffed Turkey Portions

Best Ready to eat Product

• Asda Extra Special Cherrywood Smoked Turkey

• Tesco Finest British Butter Roast Turkey

• Tesco Finest Hand Carved Butter Basted Turkey

Best Christmas Convenience Product

• Morrisons Luxury Turkey Crown with Pork, sage and Onion Stuffing

• Co-op Frozen Butter Basted British Elmwood Turkey Breast with Pork, Sage and Onion Stuffing

• Tesco Finest Bronze Turkey Breast with Pork, Chestnut and Apple Stuffing Wrapped in Dry Cure Bacon

Best Christmas Traditional Product – sponsored by Noble Foods

• Morrisons Bronze Free Range Whole Turkey

• Co-Op Elmwood Fresh British Whole Turkey

• Asda Standard Whole Turkey

• Waitrose Gressingham Free Range Bronze Turkey

• Kelly Turkeys KellyBronze Turkey

• Usk Vale Poultry Ltd Free Range Turkey

• Morrisons Frozen Free Range Whole Turkey

• Lincs Turkeys Fresh Lincolnshire Turkey

• Copas Free Range Bronze Turkey

• Sainsbury’s Taste the Difference Free Range Norfolk Black Turkey

• Asda Extra Special Free Range Bronze Turkey

Retailer of the Year

• Sainsbury’s • Tesco • Morrisons

• Co-Op • Asda • Waitrose

British Turkey

www.britishturkey.co.uk

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