Robinsons is helping retailers to stir things up this Christmas with its brand-new Fruit Cordial in Blackberry, Cranberry & Sloe flavour. As the number three cordial brand in the UK[1], which has reached £29.8m in sales value since it launched in 2017[2], Robinsons Fruit Cordial aims to add an air of sophistication to drinks events and dinner parties. The new flavour launches just in time for festive season celebrations, but will be a permanent fixture for retailers to take advantage of all-year round.

Enjoyed hot as a winter warmer, or cold with sparkling water or with the addition of a spirit to complement a cocktail, Robinsons Fruit Cordial is highly versatile. It can be a delicious mulled wine alternative with a cinnamon stick and lemon, or can be paired with a dash of gin or rum. As two in five people expressed they were trying to moderate alcohol intake last year[3], it also offers a delicious option for those looking for a more premium soft drink for occasions. It is therefore a great addition for retailers’ shelves, to offer shoppers an adult flavour that adds sophistication to their soft drinks choice.

Ben Parker, at home commercial director at Britvic, comments: “With many plans disrupted last year, people are likely to make social occasions and drinks parties, during the festive season, with friends and family even bigger and better in 2021. Cordials will be key for these occasions, and the new Fruit Cordial flavour is a great addition to these moments, this winter and beyond.”

Robinsons Blackberry, Cranberry & Sloe Fruit Cordial will land in stores from 11th October, with an RRP of £2.50. Blended using delicious fruits and botanical flavours, it contains real fruit in every drop. It also contains no artificial colours or flavourings. The launch will be supported by an above the line campaign called ‘Stir Things Up’, activated from November to demonstrate the versatility of the new addition to the Robinsons range.

[1] NielsenIQ RMS Total Coverage, Britvic Defined Best Tier, Value Sales, 52w/e 28.08.21

[2] NielsenIQ RMS Total Coverage, Britvic Defined Best Tier, Value Sales, 52w/e 28.08.21

[3] Mintel UK Cordials and Squashes Report 2020

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