Following the success of the Robinsons ‘Ready to Drink’ launch last year, the brand is now proudly adding a third flavour to the line-up from March 2022: Blackberry & Blueberry. The new addition to the range is full of the great taste of Robinsons, with no added sugar, and joins the already-popular Raspberry & Apple and Peach & Mango variants. The new flavour will allow retailers to offer their shoppers even more variety when it comes to choosing soft drinks – with lower sugar variants that don’t compromise on taste.

As the UK’s number one squash brand[1], there is a huge opportunity for retailers to draw shoppers into the on-the-go sector. In fact, Britvic’s research has shown that 55% of retailers have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased[2]. Additionally, over two thirds of retailers agree they are seeing growth in impulse soft drinks sales[3], and over a third predict their on-the-go ranges will exceed pre-covid levels[4].

The addition of Robinsons Blackberry & Blueberry flavour will build on the success of last year’s relaunch and support retailers in driving on-the-go sales by introducing some instantly recognisable refreshment to their chillers from a trusted and well-known brand. Available across the grocery and convenience channels, including £1 price marked packs, from March 2022, the launch will be supported by digital advertising, and disruptive in-store activation.

[1] NielsenIQ RMS, Total Coverage, Value Sales, Total Dilutes, Britvic Defined, 52 we 22.01.22

[2] Britvic commissioned independent research, Newtrade Insight, November 2021

[3] Britvic commissioned independent research, Newtrade Insight, November 2021

[4] Britvic commissioned independent research, Newtrade Insight, November 2021

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