Family owned Ritter Sport has launched its online Choco Shop, a D2C website allowing consumers to buy its full range of iconic square chocolate, special gift items, personalised sleeves and other merchandise direct for the very first time.
The news comes on the back of another record-breaking year for the brand which has seen it outperform the total block chocolate market with growth of +37%* YOY, a sixth consecutive year of growth for the brand, further bolstered by a major new listing in Morrisons. The new D2C shop is part of Ritter’s plans to increase brand awareness and drive household penetration which it believes will help bring in new shoppers and drive sales across all retail channels. Furthermore, the brand expects to use the shop to test exciting new product innovation in the UK (such as its 100g Yoghurt bar now selling for £1.99) and gather other invaluable consumer insight which will help inform future go-to-market retail strategies with its key customers.
With a range of over 20 delicious bars, the Choco Shop will make available unique and exclusive buys not currently sold in stores and deliver them direct to the consumer’s door. These gifting items and merchandise include:
‘Perfectly Personalised Sleeves’ including Happy Birthday, Love You, Miss You, Congratulations and Thank You as well as a range of three ‘Gorgeous Gift Boxes’ each filled with eight 100g Ritter Sport favourites including milk, dark and nut chocolate SKUs.
Marvellous Merchandise offering Ritter Sport fans their very own plushy Don Choco Super Sloth – resident superstar of the company’s fully owned and managed 2,500-hectare cocoa plantation ‘El Cacao’ in Nicaragua where he and his sloth friends have set up home in the 1,250-hectare area that’s permanently reserved for nature.
Katy Clark Head of Marketing Ritter Sport UK & Ireland says, “Our D2C online Choco Shop is a really exciting move for the brand. We’re looking forward to giving Ritter Sport fans access to over 20 flavours, many not available in the UK, alongside a range of exclusive personalised and gifting options.
“With a range of 20 single-bar SKUs there’s huge opportunity for us to learn about our customers’ purchasing habits and which flavours are winning. Everything we learn from selling direct to consumers will feed into our retail strategy with customers and we are confident the increase in consumer awareness and demand will create a win-win for us and our retail partners long-term.”
Ritter Sport is made from natural ingredients and 100% certified, sustainably sourced cocoa.
Stockists include Sainsburys, Waitrose, Ocado, Coop, Booth’s, BP, Wilko, Lidl & NISA and most recently, Morrisons.
The Ritter Sport online Choco Shop is now live.
Browse the largest Ritter Sport collection in the UK by visiting https://shop.ritter-sport.co.uk/
Family owned Ritter Sport is a global manufacturer of high-quality chocolate which uses only sustainable cocoa and 100% natural ingredients. In 2018, they became the first major chocolate manufacturer to source 100% certified, sustainably sourced cocoa, because doing the right things is what it takes to create really good chocolate.