Ritter Sport’s Limited Edition Taste the World range is back by popular demand to inject some sunshine into Sainsbury’s and OCADO’s chocolate sales this Summer.
RRP £1.50, the range is available in three 100g SKUs celebrating flavours of Hawaii (Hula Hula), Costa Rica (Buenos Dias) and Morocco (Marhaba). As with the complete Ritter Sport range, all bars are made with 100% certified sustainably sourced cocoa and all natural ingredients.
Hula Hula: With staycations all the trend we’ve got chocolate fans ‘smothered’. Hula Hula will transport you to the exotic shores of Hawaii. Enjoy coconut cream and crunchy wafer wrapped in our smooth milk chocolate.
Buenos Dias (2020’s top seller in this range): Buenos dias or good morning from Costa Rica. Forget the morning, with this bar it’s going to be a good DAY. Enjoy fruity mango and passion fruit wrapped in our creamy white chocolate. Deliciosa!
Marhaba: Bringing exotic shores to your door. Marhaba is a little taste of Morocco. Yogurt, honey & hazelnuts wrapped in our creamy milk chocolate.
Following consumer frenzy over the tropical block-chocolate range when it debuted in stores in the summer of 2020, the return of the 100g Taste the World trio is perfectly timed to coincide with the Olympic games when retailers look to focus on international concepts as the world comes together.
It’s not just retailers on the hunt for innovation though:
Research shows there’s significant consumer demand for new flavoured chocolate as nearly half (44%) of chocolate consumers say they would be tempted to buy a new chocolate product if it had a new flavour¹.
Of those people drawn to new flavoured chocolate, 59% say chocolate with an unusual flavour is appealing¹.
Katy Clark, Head of Marketing at Ritter Sport UK & IRE, says: “Following huge consumer demand for our limited edition world-flavour inspired range when it first launched in 2020, we were determined to broaden the distribution this summer and offer even more consumers the chance to get their hands on the range. We’re therefore delighted that in addition to our online choco store both Sainsbury’s and OCADO are bringing a Taste of the World to their customers this month.
“Ritter Sport is known and loved worldwide for its unique flavours and the Taste the World range is no exception. Faced with a summer of uncertain travel we hope by bringing back the popular range, we’ll be able to transport our fans closer to the sunshine from the comfort of their sofa!”
Ritter Sport limited edition Taste the World range is available now in Sainsbury’s and OCADO.
 Mintel chocolate report May 2020