Robinsons and Fruit Shoot are making it a summer to remember with the launch of ‘Win Your Summer Wheels’ — a new on-pack promotion in partnership with Halfords rolling out until August, offering shoppers the chance to claim thousands of vouchers for bikes, scooters, at Halfords, the perfect way to drive excitement and sales all summer long.
Featuring a simple scan-to-win mechanic, shoppers simply have to purchase a qualifying pack of Robinsons Core, Ready-to-Drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win. Every purchase also rewards customers with an instant £5 off when you spend £20 on cycling products online at Halfords, helping families to stay active. The promotion will help drive basket spend throughout the summer and making sure Robinsons is at the forefront of shoppers’ minds as the go-to refreshment brand for fun, active moments this summer.
As families look to make the most of their time together this summer, Robinsons is also debuting its new campaign, Real Love in Every Drop. The campaign reinforces its mission to unite families through shared moments – whether it’s a picnic in the park, a family bike ride, or simply a refreshing drink after school. Centered around togetherness, the campaign is designed to resonate with shoppers, celebrating the simple yet powerful act of coming together. Paired with the on-pack promotion, the campaign is set to increase basket spend, strengthen brand loyalty and ensure Robinsons stays front of mind all season long.
Families are a crucial shopper demographic for the brand. Last year, Fruit Shoot was the UK’s number one kids’ drinks brand, worth over £192m RSV[1], while Robinsons leads the squash category[2], bought by 75.3% of households[3].
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “‘Win Your Summer Wheels’ lands at just the right moment — when families are planning adventures and spending more time outdoors. By offering instant rewards and the chance to win vouchers to keep active, the promotion not only fuels summer fun but also actively incentivises purchase and deeper engagement with Robinsons and Fruit Shoot. The promotion is designed to drive purchase during what we know is a key period for retailers, while building brand loyalty across the summer months, all in all supporting our retail partners.”
Available across key Robinsons and Fruit Shoot packs until August 2025, the launch will be supported by eye-catching in-store activations and displays, while the Real Love in Every Drop campaign began running from May 31. Both designed to drive excitement and maximise visibility for families. For full terms and conditions, and details of how to claim, visit robinsonssquash.co.uk/campaigns/win-your-summer-wheels/.
[1] Nielsen Scantrack to WE 29.12.24 MAT TY, Grocery Mults, Convenience & Impulse, Fruit Shoot, Value Sales (£’000) & CGA, Food service & Licensed 52wks to 31/12/24 Fruit Shoot Value Sales.
[2] Nielsen IQ RMS, Value Sales, Total Squashes Ex private Label, Carlsberg Britvic defined, 52 w/e 24/05/25
[3] Kantar WPO Penetration % | Actual | Total Stores | Total Dilutes | 52 w/e 18/05/2025
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