Ricola is set to capitalise on the growing popularity of its Swiss Herb Drops by launching three new flavours into the UK market.

The Swiss confectioner’s sophisticated herbal sweets have already proved a hit with consumers, thanks to their refreshing properties and natural health benefits – and Ricola’s three new additions are set to further boost its reputation for guilt-free delicious treats.

UK Country Manager, Andy Richman, said: “The natural ingredients and great taste of Ricola have made us one of the leading confectionery brands in Europe and the States. We’re looking forward to bringing these new products to market at a time when Ricola is also really starting to take off in the UK, enjoying year-on-year value growth of +5.1%*.”

Ricola’s Swiss Herb Drops are available in three new, delicious flavours: Honey Herb and Mixed Berry are supplementing Ricola’s bag portfolio, while Orange Mint will be the latest addition to its convenient click-shut box range.

For a zesty, refreshing tang, Ricola’s Orange Mint Drops are sugar free and ideal for those who want a healthy snack on the go. The new Honey Herb Drops are a tasty and naturally refreshing treat, with the health benefits of honey; while for those who like a touch of fruitiness, there’s Mixed Berry which, along with natural berry juices, contains refreshing Peppermint.

Bursting with thirteen Swiss herbs, including Elderflower, Lemon Balm and Thyme, Ricola sweets use no artificial colours or flavours and are suitable for vegetarians. Both the bags and the boxes have a recommended retail price of £1.28.

* 52 w/e 19 March 2011, Nielsen.

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