A festive treat once again awaits rolling tobacco smokers across the UK this year in the form of limited-edition, retro-themed rolling papers from Imperial Brands.
Available in Golden Virginia Original, Amber, and Yellow, the limited-edition papers have proved a major hit over the years, with some smokers collecting the packs as well as using the papers to roll tobacco.
As always, consumers can be assured of the unique taste, quality, and value they have come to expect from Golden Virginia, which combines 20 separate fine tobacco grades from four continents, making this limited-edition product the perfect festive gift for smokers.
Andrew Malm, UK Market Manager for Imperial Brands, explained: “We’re delighted to introduce our 2024 limited-edition rolling papers to retailers this Christmas. Demand for these rolling papers has traditionally proven to be high, with great interest in the pack designs from consumers. We therefore recommend that retailers stock up now to maximise on the business opportunity available this festive season!”
Retailers should contact their wholesaler for availability or speak to their local Imperial Brands representative if they require more information.
More details on the Golden Virginia brand can be found at https://www.imperialbrandsplc.com/brands-of-choice.
*Based on ITUK RRP as of November 2024. For the avoidance of doubt, retailers are free to determine the selling price of their products.
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