RESCUE®, the UK’s No 1 category leading and consumer favourite, is launching a brand new natural wellbeing collection, offering a uniquely effective holistic approach in the sleep and stress categories.
The innovative new collection is set to revolutionise the wellbeing category, answering to a considerable unmet consumer demand for natural support in preparing for sleep, balancing mood and focusing the mind.
Combining our signature RESCUE® essences, trusted for over 80 years, with a unique fusion of natural ingredients including Saffron, CBD, Ashwagandha, Ginkgo Biloba and Passion Flower, the collection will appeal to the growing consumer group seeking natural products for their everyday wellness routines, day and night.
The new and distinctive collection is expected to energise the entire RESCUE® brand, delivering higher consumer appeal and driving incremental shoppers into the category, to drive both brand and category growth across the Stress and Sleep segments. Consumer research carried out shows a significant increase in purchase intent in comparison to the category norm and more than half believe the new collection to be unique and different to anything else on the market.
The release of this pioneering new wellbeing collection is boosted by an expansive and disruptive launch campaign, engaging consumers across every touchpoint with relatable and effective communications, and is supported by the largest marketing investment in the history of RESCUE®.
With a premium, distinctive design and clear product and ingredient benefits on-pack, the new range is easily identifiable for new and existing consumers who are looking for ways to find calm and balance, day and night. Vegan friendly, sugar free, the collection is available in a number of different formats including a balm, capsules and spray, to suit each individual preference.
SLEEP Routines: The Peaceful Night Collection
RESCUE® Dream Balm
Relax into sleep. The Dream Balm is a natural way to massage and relax muscles, release tension and unwind the mind: preparing you for a peaceful night’s sleep.
A unique RESCUE® fusion of high purity CBD, Lavender, Chamomile and RESCUE® essences slowly infuse into your skin, soothing the sense with fragrant oils and moisturising with shea butter and apricot kernel oil.
RESCUE® Peaceful Night Capsules
Unwind for sleep. With natural plant based botanicals to help you prepare for a restful, peaceful sleep, so you awake feeling refreshed.
A unique RESCUE® fusion of Ashwagandha, Lemon Balm, Chamomile, B Vitamins and RESCUE flower essences, in a vegan capsule. Just take one before bedtime.
RESCUE® Peaceful Night Duo
For a restful, settled night. A natural pairing of capsules and spray. The capsules to prepare for a restful sleep and the oral spray to help you relax and settle back down if you are disturbed during the night.
A unique RESCUE® fusion of Ashwagandha, Lemon Balm, Passion Flower, Chamomile, B Vitamins and RESCUE® flower essences, in a vegan capsules and sugar free spray.
STRESSFUL Days: The Day Collection
RESCUE® Balance & Positivity Capsules
With natural plant based botanicals to help you find your inner peace. Stay balanced and positive throughout busy days.
A unique RESCUE® fusion of Saffron, L’Theanine, Magnesium, B Vitamins and RESCUE flower essences, in a vegan capsule. Just take one a day.
RESCUE® Fresh & Focus Capsules
With natural plant based botanicals to sharpen the mind and keep you focused, whatever your day demands. Also supports long term memory.
A unique RESCUE® fusion of Ginkgo Biloba, Omega 3 vegan DHA, B Vitamins and RESCUE flower essences, in a vegan capsule. Just take one a day.