RESCUE Remedy® is excited to announce the launch of its new innovative advertising campaign, that encourages consumers to ‘live on the upside’ with the help of RESCUE Remedy. The advertising campaign targeted shoppers at Westfield London and Westfield Stratford from 8th – 21st April, so it is now live.
The campaign is run through the digital displays at both Westfield sites, which have a total footfall of 2.4 million. We all know that busy shops, long queues and not being able to find your size can leave you feeling far from calm. These adverts will help shoppers see the upside of these and other everyday stressful situations.
The copy of the digital displays will change at least daily making RESCUE Remedy the first advertiser at either Westfield site to change our ads based on the current news agenda. This campaign ensures that RESCUE Remedy positions itself at the heart of everyday stresses. The call to action from the campaign to promote product awareness at Westfield or join the conversation on the RESCUE Facebook site sharing their upside, making it an interactive campaign.
Kate Haskins, Senior Brand Manager RESCUE Remedy commented: “I’m really excited about our new campaign, encouraging the UK to “Live life on the upside.” We’re having some fun finding the positives in those everyday situations that sometimes have us reaching for our RESCUE Remedy. Keeping the campaign current and relevant everyday is key to successful cut-through, and we’re delighted to be working with Westfield and CBS as the first ever brand to create truly responsive advertising, reacting within minutes or hours to the latest issues. Just as our consumers have to respond to the unexpected with RESCUE as their day evolves, our ads are doing the same.”
RESCUE Remedy can help when your day seems a little too much to handle. RESCUE Remedy is a combination of five Bach™ Original Flower Remedies specially blended to comfort and provide relief from everyday stressful situations. The flower remedies are Star of Bethlehem, Clematis, Impatiens, Rock Rose and Cherry Plum and is suitable for all the family.
RESCUE Remedy comes in a spray (£9.20) and a dropper (£6.90 for 10ml and £9.20 for 20ml) and is available from Boots, Lloyds pharmacy, independent pharmacies and health food stores as well as grocery stores nationwide.
Trade order line: 0800 289 515